TOP Good Habits From Semalt To Help You Get Better SEO Results
Any good specialist should strive to raise his skill level and provide the best possible results for his own or his client's projects. But even in the changing conditions of the search engine promotion market, it's easy to get stuck in a routine of repeating the same strategies over and over. And this is clearly not our choice.
The path to more outstanding results lies in changing established professional habits or forming new ones. And here are some good SEO habits to stick to in the coming years to get more value from your efforts in this area.
1. Regular audit
Your project may have a great content marketing strategy, a powerful link profile, and fine-tuned landing pages, but if your site has technical issues it won't be able to reach its full potential. Technical optimization is the backbone of any SEO campaign.
Even if you have already conducted a comprehensive audit, some things still "break" and over time, errors will inevitably appear for a variety of reasons.
You don't need to check everything, but some things need to be monitored regularly: page load speed, redirects and broken links, the presence and correctness of meta tags, duplicate content, image optimization, reports in webmasters' panels, etc.
2. Constant expansion of semantics
Even in narrow niches, search demand is constantly changing, so you need to monitor the relevance of the semantic core of the site. A group of low-frequency queries, which until recently generated several clicks per month, can suddenly become one of the trends in your topic, and vice versa.
But the more important point is that you need to constantly work on expanding the list of keywords for which the site is optimized. More landing pages = more entry points for search traffic and therefore leads. You can also use synonyms or partially enter the field of adjacent niches.
In this case, the analysis of competitors helps well, as well as the use of specialized services that show what other potentially interesting keys can be used.
3. More focus on analytics
Probably 9 out of 10 SEOs will agree with the statement that we spend less time working with such tools as Google Analytics, Yandex.Metrica and webmaster panels than we should. So it's time to find ways to pay more attention to this, and ideally, make this analysis a regular habit.
The more time we spend analyzing the data, the more likely we are to find new ideas for improvement and potential growth points that cannot be seen if we just look there once a month when creating a report. Here is another New SEO tool that you can use to easily make your analysis: the Dedicated SEO Dashboard
How to benefit from the DSD
The Dedicated SEO Dashboard is designed to expand your client base and increase your sales. Take a look at how it works.
- Create your Dedicated SEO Dashboard on your domain. Your personal manager can also do that for you.
- Get access to the DSD Admin Panel. Here you can customize your Dashboard and manage your client requests.
- Attract more leads to your DSD by placing CTA buttons or links on social media and your main website. Encourage your audience to analyze their resources.
- Receive and process client requests from your SEO Dashboard.
- It's happening: your customer base is growing, and so are your profits.
How does the DSD work for your business:
- By running your own professional web analytics platform, you can increase your brand's authority.
- Free SEO tools under your brand name improve customer loyalty.
- The SEO Dashboard helps attract new leads to your website and turn them into clients.
- The DSD encourages your leads to send requests for your services.
- If you also use the Semalt Reseller Program, your SEO Dashboard will help you boost your sales and revenue.
Please note: The Dedicated SEO Dashboard is FREE for everyone. You can't charge your clients for access to your Dedicated SEO Dashboard. The DSD is designed to help you sell your own services.
4. Updating and improving existing content
From the moment the page is published to the moment it starts working at full capacity, it takes from 4 to 6 months. Already analyzing the data for this period, you can clearly understand what works better and what is worse. And the main thing is to analyze the ranking of a specific page in the search, and, based on data from analytics and webmaster panels, improve it.
To increase the impact of existing articles and landing pages on the site, you can do the following:
- include in its content keywords that are not in the content, but the page ranks for them;
- change the occurrence of keywords in the text in favour of those that provide more efficiency;
- correct the Title meta tags to increase the CTR in the search results;
- add additional elements to the page to increase its value and reach in other types of searches: tables, images, videos, etc.
All this can help to maximize the impact of each page on the site.
5. Tracking changes in the industry
Despite the fact that for almost any question (including SEO), now you can find answers in the search, you need to study every day. Changes in technology, trends and the field of internet marketing are sometimes rapid. And if you don't keep your finger on the pulse, your knowledge will certainly start to become outdated.
A great way to develop this habit is to subscribe to the main industry media, personal blogs of specialists (RSS, e-mail, Telegram), and follow new publications. You do not need to visit each site separately, just glance over the headings to understand what content is worth your attention, and you should familiarize yourself with it in more detail.
6. Focus on business goals
Search engine optimization is part of the overall marketing strategy of a campaign. Therefore, the goal of work in this direction should correspond to the general goal of all marketing efforts, namely, to increase the company's profits. Keep in mind what interests the client as a stakeholder - how SEO work brings them closer to business goals.
When diving into metrics like search visibility, keyword rankings, traffic, behavioural factors, and other metrics, it's easy to overlook important things like conversions, leads, sales, average check, and ROI. But focusing on business goals should become one of your good habits.
7. Striving for balance
We are all strong in some areas and weaker in others. Even if you are an exception, there are still things that you enjoy working on more than others. This sometimes leads to a bias towards content, technical optimization or work with external factors. But for maximum efficiency, the work must be carried out in such a way that all these things are balanced.
Yes, you can very well focus on one thing, do it really well, and get results. However, this is a risky strategy that can backfire with major algorithm updates and competitors that adopt a more balanced approach.
8. Create added value
Finding a new client for almost any business will cost more than retaining an existing one. These are additional costs for marketing, service and other things related to attraction and service. That is why it is so important to gain the loyalty of an existing client for promotion, so as not to spend money on attracting a new one because of his departure.
A proven way to achieve this goal is to create some added value that will add value to working with you in his eyes. An increase in retention rate even by 5-10% can increase profits by 25-30%.
In the case of SEO services, these can be the following things:
- regular recommendations for improving the site at the end of the month;
- allocation of additional several hours of work for free;
- small consulting on the results of the monthly report;
- free express audit of the project;
- a discount on the services of partners who offer related services (development, design, etc.).
9. Adjust your approach to SEO
You are all considered powerful in some regions and slimmer in others. Or you may be a unicorn or a pop star who is excellent at everything.
Even if that's the problem, there are SEO phases that you like more than others.
Even though you have more influence or prefer content off the page, technical than on the page, etc., you need to build habits that establish your focus.
Can you focus on just one thing?
Yes, you can focus on just one thing, do it absolutely right, and get results.
Although it is a dangerous policy that can explode when a significant algorithm update is made or when the opponent's transformations run or start your business and have a well-balanced procedure that overwhelms you.
Make sure you are focused on all appearances of SEO and make pre-set decisions on why you are focusing on particular elements and in what order of preference.
Increase enough perspective and repetition in your procedure to moderate the danger.
Summing up everything written above, you can come to a simple conclusion - the best habit of an SEO specialist is the desire to provide value and not lose relevance. This also applies to sites and attitude to work.
Avoid the temptation to manipulate the search, strive to provide value to the user, keep your finger on the pulse of the market, and your promotion strategy will always be effective.
So start forming your new habits now, and this will help you always keep your projects at the TOP!
Interested in SEO? Check out our other articles on the Semalt blog.